april, 2023

11apr6:00 pm8:30 pmYSpcae Georgina - Digital Skills for Business: Influencer Marketing 101

Event Details

The Digital Skills program is a free-of-charge educational workshop series that focuses on building the presence of your business online. This series will cover topics like social media, digital marketing, e-commerce, SEO, and how-to-use tools like Facebook Meta, Google Ads and Google Analytics. Additionally, individuals who attend 12/15 sessions will have the opportunity to apply for eight weeks of business development mentorship following the program.

Marketing is about influence and persuasion. When social media launched over 25 years ago, the conversations between brands and consumers changed.

Learning how to adapt your marketing is vital. Launching influencer marketing campaigns can be scary, expensive, and hard to measure; doing it right, matters. This workshop is about creating the right influencer marketing strategy, whether you’re a B2B or B2C business.

This workshop aims to cover the following items:

What is influencer marketing?

How does influencer marketing fit into the marketing mix?

What makes an influencer?

Choosing your plan of attack with influencer marketing

Whether you are looking to grow exponentially or starting a new business from scratch, in the Influencer Marketing 101 Workshop, you will learn important tactics to help you use Influencer marketing successfully

Register HERE

 

For more information, please contact  stsimpson@georgina.ca or yspace@yorku.ca

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Time

(Tuesday) 6:00 pm - 8:30 pm

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